Post-Event Recap of Develop Digital Future 3.0 – New technology eliminates phishing for effective email marketing

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Post-Event Recap of Develop Digital Future 3.0 – New technology eliminates phishing for effective email marketing

On 12th May 2022, Reg.Asia in partnership with DigiCert – one of the leading certificate authorities in the world, organized an event named Develop Digital Future 3.0 – New technology eliminates phishing for effective email marketing

The event was specially introducing Verified Mark Certificate to Marketing specialists who always work with email marketing.  Our Develop Digital Future webinar event was done live via Zoom and it was a huge success! 

It was a closed event, in which approximately 44 privately invited attendees joined the event. During the webinar, the speaker –
Dean Coclin shared his valuable opinions and thoughts on the importance of VMC to email marketing. VMC is the email equivalent of a checkmark on social media, with added validation and security requirements to help protect your customers and your brand against phishing and spoofing attacks.

The Speakers

The Questions & Answers

You must have a valid trademark in order to obtain or renew a VMC.

  1. Instead of default initials, customers see your logo—before they even open your email.
  2. Deliver a more authentic, recognizable and unified experience.
  3. Instantly associate trust with your email communications. And your logo.
  4. Stand out from the crowd and let customers know you’ve made their security a priority.
  5. Increase visibility, recall and engagement—including a 10% increase to engagement rates.
Yes, we expect several EU countries, Singapore and New Zealand to come up soon.
  1. Become DMARC compliant.
  2. Make sure your logo is trademarked.
  3. Ensure your logo is properly formatted.
  4. Purchase a VMC
  5. See how your logo will display.

Read more at https://www.digicert.com/tls-ssl/verified-mark-certificates

Logo-verified email is part of a groundbreaking initiative—in cooperation with Brand Indicators for Message Identification (BIMI) and email client providers— to promote a consistent, trusted and visually authenticatable email experience for both businesses and consumers. Here’s how it works:

  1. Verified Mark Certificates are now available for purchase from DigiCert. A VMC is the only way you can display your logo on verified emails.
  2. Before you can display your logo, email clients must be able to validate that you are enforcing Domain-based Message Authentication, Reporting and Conformance (DMARC) standards, which help to reduce phishing and spoofing attacks by giving your organization more control over your emails.
  3. Once you’ve demonstrated DMARC enforcement, you will be able to upload your trademarked and validated logo for display within email clients. If you have multiple logos, you can choose which will render for each communication flow.
This depends on Gmail, not DigiCert. They are the ones that have implemented VMCs. I can say that we are working with them to improve this but I cannot disclose any details at this time. Suffice to say that I think you will like it. I should also mention that VMCs are the ONLY way (in Gmail) to send a verified logo to a large number of users. While you can add your own photo/logo to your Gmail account, it will only show to a small group of users, not everyone.
Currently there are 2 CAs offering VMCs which is Digicert and Entrust.
Currently Outlook is not supporting VMCs however, VMCs just started selling in July 2021. We expect other mailbox providers to add support for VMCs in the future. It’s important to note the scope of Gmail, which is the largest email provider by far.

Yes, Reg.Asia offers more than 800 extensions worldwide.
We are trusted by many global brands like PETRONAS, Giti Tire, Great Eastern Life, Huawei, Park Hotel Group, etc.

The Quiz Winners

Congratulations to the winners of our quiz sessions during our Develop Digital Future 3.0! There is a total of 6 winners who answered the quickest with the correct answer.

Thanks Everyone For Making Our Webinar A Huge Success!

We’d like to thank all participants who attended and made Develop Digital Future 3.0 a success! Special thanks to our event sponsor DigiCert. We also appreciate and want to thank our invited speakers, Dean Coclin and Susan Lien for the excellent sharing. It was a fruitful webinar.

We hope you enjoyed the webinar and we look forward to meeting you again in our future event!

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